About Us

Jon Freeman

I am a top-down thinker, holistic in approach with a sharply pragmatic focus. I like to get to the roots of issues and draw out comprehensive solutions. My particular expertise is in removing the systemic barriers to change and organisational flow, facilitating and trouble-shooting the introduction of sustainable, purpose-driven values-led and self-organising approaches to enterprises of all kinds.

jon freemanBackground and training

My work rests on a 3-decade background in large organisations like BAA, Vodafone, Calor Gas and O2.  I have been European Systems Director for a leading multinational and have experience in systemic transformation and change.

I am also deeply trained, experienced and skilled in facilitating values-based cultural change, coaching and mentoring using some of the most leading-edge tools an techniques.  I am a certified master trainer and acknowledged thought leader in the Graves development theory (aka Spiral Dynamics)and a DeepChange master trainer in emotional and spiritual intelligence .

I have written three well-received books on diverse aspects of human futures and contributed to others.  My book on Science and Consciousness has been described variously as profound, powerful, convincing, brave and comprehensive.  I have spoken publicly, leading workshops and delivering trainings both in the UK and the US.

I am a founding director of the UK Chapter of the Conscious Capitalism movement, a founding member of the UK Values Alliance and the UK Spirit in Work strategy group.  I am also a founding Director of the UK Centre for Human Emergence.  I don’t list associates here, but have many skilled collaborators to draw upon if necessary.  

Perhaps most importantly and despite all the above expertise, I don’t assume I know the answers to your questions.  In most cases, organisations have many of their own answers and my role is to bring that intelligence to the surface.  I then have the knowledge and skill to help with the underlying changes to remove blocks by aligning governance, leadership approach, team and organisational structure, process and culture in order to deliver an adaptable, coherent and functional long-term business.

Meet The Trainers

Jon Freeman


Jon is a widely acknowledged expert in both theory and practice, with deep expertise in organisational systems gained in his experience in some of the UK’s largest blue-chip organisations as well as with public sector and charity / NFP clients. He is the author of two well-reviewed books, “The Science of Possibility and “Reinventing Capitalism” and a columnist for Enlivening Edge, with published articles in Kosmos, Integral Leadership Review and others. He is a Director of Conscious Capitalism UK, an Associate of Future Considerations and a member of the RSA.

Rachel Castagne


Rachel draws on a background in psychology and communications as an intuitive bodyworker with a practice in accessing the hidden wisdom of our body’s intelligence often expressed through disease. Interested in accessing collective intelligence and supporting collective emergence through the Art of Hosting and Collective Presencing, Rachel has facilitated trainings that develop and integrate the potentials and latent resources within individuals and groups. Working closely with others using a multi-modal approach that includes intuitive bodywork and spiritual practice alongside the creative and healing arts, Rachel is known for the valuable inner resources that she brings to facilitate authentic connection and radically honest engagement. Fascinated by the challenge of communicating across different value systems, she recently co-facilitated an experiential journey through the Spiral for over 100 participants.


Contact us

Spiral Futures




(44) - (0) 1722 679823